Showing posts with label Twitter. Show all posts
Showing posts with label Twitter. Show all posts

Monday, 30 January 2012

Not lovin' it: McDonald's Twitter campaign hijacked by haters


McDonald's
Opponents accused the burger franchise of making customers vomit, serving pig meat from gestation crates and dishing up a burger containing a finger nail. One fierce critic claimed he would rather eat his own diarrhea than visit the famous "golden arches''.
McDonald's last week launched a campaign featuring paid-for tweets, which would appear at the top of search results. An initial hashtag #MeetTheFarmers featured wholesome stories about farmers. The global chain then sent out two tweets with the general hashtag #McDStories.
But within minutes the hashtag took on a life of its own.
Detractors seized on #McDStories as an opportunity to document their alleged horror stories at the golden arches.
@jfsmith23 wrote: "Watching a classmate projectile vomit his food all over the restaurant during a 6th grade trip.''
One of the worst was @MuzzaFuzza who wrote: "I havent been to McDonalds in years, because Id rather eat my own diarrhoea.''
Social media director Rick Wion told PaidContent.org: "Within an hour, we saw that it wasn't going as planned. "It was negative enough that we set about a change of course.''

Twitter refines technology to censor tweets in individual countries

Twitter Screen FBN Twitter has refined its technology so it can censor messages on a country-by-country basis.
The additional flexibility announced Thursday is likely to raise fears that Twitter's commitment to free speech may be weakening as the short-messaging company expands into new countries in an attempt to broaden its audience and make more money.
But Twitter sees the censorship tool as a way to ensure individual messages, or tweets, remain available to as many people as possible while it navigates a gauntlet of different laws around the world.
Before, when Twitter erased a tweet it disappeared throughout the world. Now, a tweet containing content breaking a law in one country can be taken down there and still be seen elsewhere.
Twitter will post a censorship notice whenever a tweet is removed. That's similar to what Internet search leader Google Inc. has been doing for years when a law in a country where its service operates requires a search result to be removed.
Like Google, Twitter also plans to the share the removal requests it receives from governments, companies and individuals at the chillingeffects.org website.
The similarity to Google's policy isn't coincidental. Twitter's general counsel is Alexander Macgillivray, who helped Google draw up its censorship policies while he was working at that company.
"One of our core values as a company is to defend and respect each user's voice," Twitter wrote in a blog post. "We try to keep content up wherever and whenever we can, and we will be transparent with users when we can't. The tweets must continue to flow."
Twitter blog post
This screen shot shows a portion of a Twitter blog post in which the company announced it has refined its technology so it can censor messages on a country-by-country basis.
Twitter, which is based in San Francisco, is tweaking its approach now that its nearly 6-year-old service has established itself as one of the world's most powerful megaphones. Daisy chains of tweets already have played instrumental roles in political protests throughout the world, including the Occupy Wall Street movement in the United States and the Arab Spring uprisings in Egypt, Bahrain, Tunisia and Syria.
It's a role that Twitter has embraced, but the company came up with the new filtering technology in recognition that it will likely be forced to censor more tweets as it pursues an ambitious agenda. Among other things, Twitter wants to expand its audience from about 100 million active users now to more than 1 billion.
Reaching that goal will require expanding into more countries, which will mean Twitter will be more likely to have to submit to laws that run counter to the free-expression protections guaranteed under the First Amendment in the U.S.
If Twitter defies a law in a country where it has employees, those people could be arrested. That's one reason Twitter is unlikely to try to enter China, where its service is currently block. Google for several years agreed to censor its search results in China to gain better access to the country's vast population, but stopped that practice two years after engaging in a high-profile showdown with Chain's government. Google now routes its Chinese search results through Hong Kong, where the censorship rules are less restrictive.
In its Thursday blog post, Twitter said it hadn't yet used its ability to wipe out tweets in an individual country. All the tweets it has previously censored were wiped out throughout the world. Most of those included links to child pornography.

Thailand, China embrace Twitter censorship policy

Twitter has embraced censorship, many fear -- and the world’s most repressive regimes are applauding the move.
Twitter Screen FBN
The short-messaging service announced on Thursday what it called a commitment to free speech, a technology update that allows it to censor messages on a country-by-country basis. The move had Internet users up in arms over the weekend, with many joining in a Twitter “blackout.”
But it’s earning applause in countries that endorse censorship.
“It is impossible to have boundless freedom, even on the Internet,” read an editorial published Monday on the website of state-run Chinese newspaper Global Times. “Twitter might have … already realized the fact and made a choice between being an idealistic political tool as many hope and following pragmatic commercial rules as a company.”

The so-called “Great Firewall of China” is widely described as a black eye on Internet freedom. And China was not alone. 
Technology minister Anudith Nakornthap said Monday in an article in the Thai newspaper Bangkok Post that the new policy was a "constructive" development. The Southeast Asian country routinely blocks websites with content deemed offensive to the Thai monarchy.
Anudith said it was good that Twitter "felt responsible to cooperate with governments to make sure basic rights are not violated through the use of social media."
Thailand's task force that monitors anti-monarchy content has blocked 1,156 websites since December.
Twitter has been a tool of free speech and dissent around the world and its policy change last week ignited global outrage. The U.S. State Department credited Twitter with being upfront about the policy but reserved comment otherwise.
Twitter sees the censorship tool as a way to ensure that individual messages, or tweets, remain available to as many people as possible while it navigates a gauntlet of different laws around the world.
Before, when Twitter erased a tweet it disappeared throughout the world. Now, a tweet containing content breaking a law in one country can be taken down there and still be seen elsewhere.
Twitter will post a censorship notice whenever a tweet is removed. That's similar to what Internet search leader Google Inc. has been doing for years when a law in a country where its service operates requires a search result to be removed.
Meanwhile, foreign dissidents and activists fear the new policy will stifle free speech and are threatening an ongoing boycott of Twitter, reported the Los Angeles Times.

Monday, 23 January 2012

Super Bowl gets social media command center


(Mashable) -- Super Bowl XLVI host city Indianapolis has concocted a new way to deal with the madness that comes with managing the world's biggest annual sporting event.
The solution? The Super Bowl's first-ever social media command center.
A team of strategists, analysts and techies will monitor the digital fan conversation via Facebook, Twitter and other platforms from a 2,800-square-foot space downtown. The station was set to open on Monday and run through Super Bowl XLVI on February 5.
The team will tweet directions to fans in search of parking, direct visitors to Indianapolis's best attractions, and stand by to provide information in case of a disaster.
"Social media is just how people interact now," said Taulbee Jackson, CEO of Raidious, the digital marketing agency that the Super Bowl's host committee tapped to manage the communications hub. "We felt it was critical to have some horsepower behind that aspect of the Super Bowl here, versus what you might have seen from other Super Bowls."
Some 150,000 people are expected to flood into downtown Indianapolis -- where the game will be played at Lucas Oil Stadium -- over Super Bowl weekend.
Advanced search tools and analytics will help Jackson and his team identify fans in need of help by indexing key words and phrases. For example, a fan won't need to tweet, "where can I find parking?" to get help; Raidious operatives will be able to pick up on a general phrase such as "parking sucks" to offer assistance.
But it won't be a simple operation. The command center will utilize more than a mile of Ethernet cable and more than 150 square feet of networked screen space. More than 20 people will man the center for 15 hours per day.
Researchers from nearby Ball State University's Center for Media Design will conduct a study of the command center, analyzing its strengths and weaknesses. Michael Holmes, director of the center's Insight & Research Unit, wrote in an email that the command center is an example of the "the ubiquity of social media and the absolute necessity for companies, organizations and communities to use these tools to improve their relations with their customer, audiences and citizens."
Both Holmes and Jackson said they would not be surprised if the Super Bowl's first designated social-media warroom sets a precedent for other major events.
"We're kind of breaking new ground here so we don't know the exact numbers yet of what we'll be dealing with, but we should be able to provide that after the game to other cities that have to deal with these types of issues," Jackson said. "I think a lot of brands will start to see a need for something like this."