Opponents accused the burger franchise of
making customers vomit, serving pig meat from gestation crates and
dishing up a burger containing a finger nail. One fierce critic claimed
he would rather eat his own diarrhea than visit the famous "golden arches''.
McDonald's last week launched a campaign
featuring paid-for tweets, which would appear at the top of search
results. An initial hashtag #MeetTheFarmers featured wholesome stories
about farmers. The global chain then sent out two tweets with the
general hashtag #McDStories.
But within minutes the hashtag took on a life of its own.
Detractors seized on #McDStories as an opportunity to document their alleged horror stories at the golden arches.
@jfsmith23 wrote: "Watching a classmate projectile vomit his food all over the restaurant during a 6th grade trip.''
One of the worst was @MuzzaFuzza who wrote: "I havent been to McDonalds in years, because Id rather eat my own diarrhoea.''
Social media director Rick Wion told
PaidContent.org: "Within an hour, we saw that it wasn't going as
planned. "It was negative enough that we set about a change of course.''
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